The reason for talking of this certification is how from a small place in Italy - Prato, the wool manufacturers / industry has joined hands to launch its own eco-friendly label. The industry promotes the label that in-turn promotes the industry. The mills in the area benefit by the promotion for the label which promotes their business also. The benefit of the label also accrues to the mills. India has umpteen number of such pockets which collectively produce a huge number of yarns, fabrics, garments, accessories and raw material. Industry associations active in these pockets can look at bringing out their own certification process relevant to their members and promote it world over. Each player has a certification which is advantageous to his business. Such a collective certification will add value to the cluster. Prato’s wool industry has joined together to launch a new label for eco-friendly regenerated wool products called Cardato Regnerated CO2 Neutral. The label is a Joint...