The mark of assurance, Silk Mark How many times have you walked into a company, to be assured by the seller, “it is pure silk” , and not knowing whether it is a white lie or is he speaking the truth. There are times, when polyester, rayon and mixed yarns are passed off as pure silk. To offset these claims, enter SilkMark –a Government of India Initiative. The silk mark given out by Silk Mark Organisation of India or SMOI which is under the Silk Board of India. The attributes of the mark are that it is a quality assurance label aimed at protecting interests of all the stakeholders - consumers, traders and manufacturers of pure silk, it promotes silk generically, it above all builds brand equity of Indian Silk. It also aims at a cohesive campaign of all stake holders in the silk value chain to promote silk. The Tag which is used by the stakeholder in the garment is a paper hang tag on which there is a high security hologram. This hologram has a unique serial nu...