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TECHNICAL UPDATE -SILK MARK

The mark of assurance, Silk Mark


How many times have you walked into a company, to be assured by the seller, “it is pure silk” , and not knowing whether it is a white lie or is he speaking the truth. There are times, when polyester, rayon and mixed yarns are passed off as pure silk. To offset these claims, enter SilkMark –a Government of India Initiative. The silk mark given out by Silk Mark Organisation of India  or SMOI which is under the Silk Board of India. The attributes of the mark are that it is a quality assurance label aimed at protecting interests of all the stakeholders  - consumers, traders and manufacturers of pure silk, it promotes silk generically, it above all builds brand equity of Indian Silk.  It also aims at a cohesive campaign of all stake holders in the silk value chain to promote silk.  The Tag which is used by the stakeholder in the garment is a paper hang tag on which there is a high security hologram. This hologram has a unique serial number which can be identified as an Authorised user and period of use. This tag is mandatory on every single piece. The consumer needs no further assurance on the fact that the product is pure silk.





 

(refer- www.silkmarkindia.com set up by Central Silk Board

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