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NATIONAL HANDLOOM DAY - 7TH AUGUST 2025 continues......

We had written about 3 wonderful designers and revivalists doing stellar work. We continue with another 3, each of whom is close to my heart and I am friends with. They work from weaves from their particular area and are dedicated. Sarees and Mekhela in natural dyes using Mulberry and Muga.  Image courtesy - Naturalli Anuradha Naturally Anuradha – Anuradha Kuli – There is just one word for Anuradhas’s creation – beautiful. A weaver who worked with the Sericulture Training Institute of the Silk Board,  before launching her own little brand. She effortlessly combines traditional motifs into contemporary textiles – mekhela, chadder and sarees. The colour combinations and the motifs are to die for. She has a very pretty petite lady belonging to the Miri (Mishing) Community of Assam. Two things that really strike about Anuradha’s creation is the brilliant colour combination and the choice of motifs. This together with her clever use of silk, mixing mulberry with eri, tussar and ...

TECHNICAL UPDATE - HANDLOOM MARK

  The Handloom Mark again was introduced by the Government of India to promote handwoven from India. The mark clearly reiterates that the product is Handwoven in India. The objective was to provide assurance that the product is genuinely handwoven and there is nothing fake about it. It helps market the product in India and abroad. It also ensures higher price realization. There are two marks one used in the domestic market and the other for international market. The quality assurance is maintained by periodic audits, random verification, self certification and strict penalties if the norms are not adhered to or are misused. The mark has been pretty successful in the Domestic and International markets. (For more information – www.hlm.gov.in)