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TECHNICAL UPDATE - HANDLOOM MARK

 


The Handloom Mark again was introduced by the Government of India to promote handwoven from India. The mark clearly reiterates that the product is Handwoven in India. The objective was to provide assurance that the product is genuinely handwoven and there is nothing fake about it. It helps market the product in India and abroad. It also ensures higher price realization. There are two marks one used in the domestic market and the other for international market. The quality assurance is maintained by periodic audits, random verification, self certification and strict penalties if the norms are not adhered to or are misused. The mark has been pretty successful in the Domestic and International markets.


(For more information – www.hlm.gov.in)

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