Skip to main content

TECHNICAL UPDATE -CRAFTMARK


In a similar vein, to provide a distinct identity to crafts handmade in India whether it is products, accessories or fabrics, AIACA – (All India Artisan and Craftworkers Welfare Association) has launched the craft mark. AIACA licences the craftmark to businesses, NGOs, Self Help Groups and Cooperatives for use on its products, tickets or labels. The biggest advantage of having a craftmark is that it is a distinguishes between products which are machine made. It also sees to it that the consumer is not conned into buying a machine made product as a handmade product. Broadly, Craftmark certifies or stands for the fact that the product has been made without the use of child labour and the guarantees the hand made process of the craft. The Craftmark has its own developed system of rating and standards. It has also compiled processes as used in the various craft in the country be it Kalamkari, Sujni, Mangalgiri weaving or tie and dye. Craftmark also organizes symposiums, workshops, has stores which stock its products and participates in exhibitions abroad. This also benefits the organization which has the craftmark and is producing products which can be sold under its mark. With some of the leading names in the craft world on its panel and support from some top names in this industry, craftmark is making its mark felt.

(More information refer to www.craftmark.org



Labels:

Comments

Post a Comment

Popular posts from this blog

BOOK REVIEW - Divyambara (Masterpieces of costume from the Collection of the National Museum) by Dr. Lotika Vardarajan

We do a book review this time,  this book Divyambara (Masterpieces of costume from the Collection of the National Museum) by Dr. Lotika Vardarajan with contribution from Sushmit Sharma brought out by the National Museum, New Delhi. Dr. Lotika Vardarajan, a Tagore Fellow passed away suddenly before the book could be released. It is an ideal tribute to her vast knowledge, enthusiasm and spirit in the world of revival and documentation of traditional crafts, arts and preservation of heritage of the country. The book can be called a catalogue, anthology, brief history of sorts of the textile collection at the National Museum. It traces the origins of the textile department which falls under the section of Decorative Arts and then the building of the collection. There are interesting insights which one does not get to hear. The introduction by Dr. Mani clearly states that unlike other Museums which had a repertoire of collected textiles presented to them or gifted to them to begin wit...
Post a Comment
Read more

BOOK REVIEW - Textiles: Binding threads between Cultures from National Museum Collections

The season of books and what they reveal continue. This is from the National Museum and titled  Textiles: Binding threads between Cultures from National Museum Collections.    What is good is that several books documenting collections in various museums and private collections is coming out. This makes available a vast variety of heritage textiles available in the public domain. Since most of them are not on display and need special permission to be viewed, these publications are useful for those who want to know more about the collection present. It is in this genre that the recent book brought out by the National Museum serves its purpose. This book aptly covers that. The book which has been in the making for some time now provides an interesting insight into the history of textiles and its historical significance. Dr. Anamika Pathak, Curator, Decorative Arts, National Museum, New Delhi tells me is that a two day symposium was held on the Embroidered Art of South of I...
Post a Comment
Read more

INSPIRATIONALLY YOURS - MUDMEE SILK

Textile exhibitions in Delhi are few and far between, therefore this organised by The Royal Thai Embassy , New Delhi, Republic of India, in collaboration with The National Museum, New Delhi and The Thai Khadi Research Institute, Thammasat University was a stunner and eye opener to say the least. It had on display some fabulous selection of Thai Mudmee – weft ikat fom Thailand.  This was seeing a lot of it for the first time and what a sight to behold it was. The exhibition had on display fabulous Thai silk threads, there was a short film of the rearing of the cocoons to the reeling and weaving of the silk. What was a stunner was the brilliant single ikat on display. Single ikat unlike what we have seen from Gujarat,  Andhra Pradesh or Orissa. The depth of the motifs, colours all fit in beautiful. What added the extra dimension to the exhibition was the display of textiles both antique, vintage and of course contemporary. It not only helped understand the textile and its innova...
Post a Comment
Read more