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TECHNICAL UPDATE - General Overview of Certification

World over, there are a number of certifications available. What is pertinent, is to choose that which fits the products of the business. To be precise, the certification which adds value to the products and is a step forward in the process of brand creation. Since the process of obtaining the certification is long drawn out requiring considerable paper work and internal controls, it is better to go in for that which suits the product. And at the same time is valued by the customer. Many of the certification are tilted towards the broad based concepts of eco-friendly, fair trade or ethical business practices. In this piece we look at another three such practices which are gaining in popularity. Many of these certificates are de rigor in the Western world and developed countries. With India aiming to reach the same levels and a section of the population slowly getting used to similar standards as abroad, it will not be long before these are accepted practices in India and customers actually seek out apparel with these certifications.

 We continue our series on the various CERTIFICATION MARKS - 

Read about the other certification marks in this blog

Handloom Mark

Silkmark

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